The expanded seven-model lineup will likely create a more pronounced pricing pyramid, with clear differentiation between entry-level, mid-range, and premium tiers. This structure allows the brand to capture sales across a broader economic spectrum while maintaining aspirational positioning for flagship models.
At the apex sit the Pro models and the foldable device, commanding premium prices that reflect cutting-edge technology and materials. These devices target consumers for whom price is secondary to having the most advanced capabilities, with pricing potentially exceeding $1,500 for top configurations.
Mid-tier options including the standard iPhone and possibly the Air occupy the middle ground, offering strong performance and features at more moderate prices. This segment attracts mainstream consumers seeking balance between capabilities and cost, typically ranging from $800 to $1,200.
The base of the pyramid features the “e” model and potentially older-generation devices remaining in the lineup, providing entry points below $700. These options serve price-sensitive consumers and emerging markets where affordability determines purchase decisions more than cutting-edge features.
This tiered structure maximizes total addressable market while protecting premium brand perception. The existence of expensive flagship models maintains aspirational appeal even for buyers who ultimately purchase mid-tier or budget options, creating a halo effect throughout the lineup.